

Discover the secrets of success from UK eCommerce Entrepreneurs in their own words.
Each unique story reveals real-world insights and key takeaways that will help propel you on your own eCommerce journey.
Why should you read this book?
- Inspiration and Motivation: These stories are not just about business — they’re about human spirit, resilience, and the drive to turn dreams into reality.
- Practical Advice: Learn practical, actionable advice straight from those who have navigated the same path as you.
- Exclusive Access: These interviews provide a rare opportunity to hear directly from the minds behind some of UK's most successful eCommerce companies.
What’s inside?
- Personal journeys: Dive into the personal stories of the entrepreneurs. Learn about their backgrounds, motivations, and the pivotal moments that shaped their paths to success.
- Business Insights: Gain invaluable insights into the strategies and tactics that propelled their businesses to the forefront of the eCommerce industry.
- Triumphs and Behind the Scenes Challenges: Understand the hurdles they faced and how they overcame them. These candid accounts offer a realistic look at the highs and lows of building an eCommerce business in the UK.
Get your must-read eCommerce book
Order a free exclusive hard copy today*
*Delivery to UK addresses only with nothing to pay for the book or delivery. Limited availability, while stocks last.
Brands you will find in the book:

Christy Foster
Online4Baby
Early hardship spurs an obsessive drive for success. This is a story of overcoming adversity by leveraging precocious talent and a gift for buying and selling.

Spencer Hyman
Cocoa Runners
Meet ‘the chocolate revolutionary’ hoping to change the habits of a nation. Cocoa Runners is teaching us new ways to taste.

Ben Drury
Yoto
How one entrepreneur harnessed their twin passions for music and the art of business to develop a product capable of firing children’s imagination.

Paula Quazi
smol
Big benefits come in small packages. smol takes on the big boys and comes out smiling thanks to its brand-savvy co-founder.

Peter Hall
Ethical Superstore
Discover how the mantra ‘buy what you believe’ has fuelled one of the biggest online success stories in today’s eco-aware world.

Anna Gibson & Philippa Gogarty
Micro Scooters
Empowering a generation with confidence and balance. Go behind the scenes with the two mums behind a green revolution.

Twanna Doherty
Yogamatters
From market stall to global reach. Yogamatters has stayed true to its ethical beliefs and retained its founder’s vision.

Nick Skelton
Abbott Lyon
Celebrity influencers propel enviable brand growth for this modern success story. Learn how twin brothers made it big selling luxury jewellery and accessories.

Jon Saeed & Adam Wilkins
Lighting Legends
Out of the pandemic comes a shining light. Two friends discover their niche in online retail and build a business from a single room in Derbyshire.

Simon Leonard
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